From Russia to The big apple: A Unique Founder’s Journey
Mariya Nurislamova emigrated to Ny from Perm, Russia. Her fascination with fragrance started early — she recollects that, inside the Soviet Union, her family members’s constrained scent options produced the initial come across that has a French perfume experience similar to a "surreal, decadent" minute that ignited her eyesight for combining scent with flexibility and discovery
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Armed by using a B.S. in Mathematics and Laptop Science from Perm Condition Specialized University as well as a BBA in Advertising and marketing Management from Baruch University (Zicklin College of Enterprise), she blended analytical pondering with Inventive enterprise technique
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Serial Entrepreneurship & Setting up Scentbird
In advance of founding Scentbird in 2013, Mariya co-Started Neuvey, an IT and marketing and advertising company, and Missionelle, a Gals-targeted online Market. She also co-developed Beta 7 days, a networking convention for tech entrepreneurs
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The Delivery and Increase of Scentbird
Together with co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, Mariya released Scentbird in early 2013, transforming perfume discovery by using a membership model that gives users a 30-working day sample of luxurious and niche fragrances for around $fifteen per month
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In 2018, Scentbird lifted a Series A round of $eighteen.six million, led by Goodwater Cash and supported by Y Combinator and Other individuals. At the moment, the corporation had grown from just 400 to about 250,000 subscribers and experienced expanded its product line to include far more own treatment and home fragrance offerings
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Growth, Rebrand, and Innovation
Underneath Mariya’s Management, Scentbird has ongoing to evolve. In 2022, the manufacturer underwent An important rebrand — unveiling a modern, modern identity, expanding its variety to include candles, launching eco-aware lines like Sanctuary in help of endangered species, and broadening its Worldwide get to, like Canadian growth
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The corporate now features around 600 designer and specialized niche fragrances, and strategic initiatives for instance a collaboration with Saks make it possible for subscribers to acquire whole-dimensions bottles right by way of a co-branded expertise
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Community-Pushed Engagement and Recognition
Scentbird’s initially-ever Digital Fragrance Awards in 2024 showcased Mariya’s eyesight for blending custom with modern-day digital engagement. The awards highlighted customer traits by knowledge-informed types like Fragrance Influencer on the Yr, Rising Star, and Top rated New Launch, and arrived at many 1000's globally by using Dwell streaming
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Entrepreneurial Point of view & Funding Insights
Mariya has spoken candidly in regards to the difficulties of early fundraising. She explained bootstrapping Scentbird for almost a 12 months just before securing $forty,000 in the Business people Roundtable Accelerator in NYC, which paved the way in which for just a $100,000 angel investment immediately after Scentbird began getting traction
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Ventures mariya nurislamova Further than Fragrance
Her entrepreneurial spirit extends into several models. Together with Scentbird, Mariya co-Established:
Deck of Scarlet (2016): a customizable makeup membership company.
Confessions of a Rebel, Goodhabit, and Sanctuary: models beneath the Scentbird umbrella specializing in crowdsourced fragrance, blue-light-weight skincare, and conservation-focused fragrance, respectively
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She also serves as CEO of Drift, a car-freshener membership service obtained in 2022, demonstrating her know-how in scaling e-commerce and membership types across verticals
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Controversy & Brand name Separation
Even though Mariya is celebrated for her small business acumen, she has also drawn scrutiny for her spiritual and esoteric material—masking subject areas like meditation, chakras, and alternate fact theories—which some prospects located controversial. She maintains that her personal beliefs continue being different from Scentbird’s operations
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Legacy & Leadership
Mariya’s Management has reworked Scentbird from a distinct segment startup into one of the most revolutionary fragrance membership expert services. Through her facts-driven, consumer-centric method, she has built luxury fragrance exploration accessible, personalised, and sustainable.